Effective Date: April 11, 2025
Mercer Transportation (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.mercersouthflorida.com (the “Site”), and when you contact us for freight transportation and logistics services.
By using this website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website.
1. Who We Are
Business Name: Mercer Transportation
Website: www.mercersouthflorida.com
Business Address: 513 US Hwy 1, Suite 223, North Palm Beach, FL 33408
Email Contact: SFL@Mercer-Trans.com
2. Information We Collect
We collect both personal and non-personal information when you use our website or submit a contact/request form.
Information You Provide Directly
- Full name
- Email address
- Phone number
- Company name
- Freight and shipment details
- Any other personal data you include in your contact or quote request
Information Collected Automatically
- IP address
- Browser type
- Pages visited and time spent
- Device and operating system
- Referring website URLs
This data is collected via cookies and analytics tools (e.g., Google Analytics) to improve our website performance and user experience.
3. How We Use Your Information
We use the data we collect to:
- Respond to your freight quote requests and inquiries
- Provide freight and logistics services
- Improve our website and communication practices
- Maintain records for administrative and legal purposes
- Comply with legal obligations under applicable transportation and trade laws
4. Legal Basis for Processing (GDPR Compliance)
Under the General Data Protection Regulation (GDPR), we rely on the following lawful bases for processing your personal data:
- Consent: When you voluntarily provide your information via our forms
- Contract: To provide services or respond to service inquiries
- Legal Obligation: To comply with applicable transportation and financial laws
- Legitimate Interests: To maintain and improve website security and performance
5. Sharing Your Information
We do not sell or rent your personal data. However, we may share your data with:
- Trusted third-party service providers (e.g., email hosting, analytics tools)
- Our corporate transportation partner, Mercer Transportation Co., Inc., for logistics coordination
- Legal or regulatory authorities, if required to do so by law
All third parties are contractually obligated to handle your data securely and only for the purposes outlined above.
6. Data Retention
We retain personal data only for as long as is necessary to:
- Fulfill the purposes outlined in this policy
- Satisfy legal, regulatory, or contractual obligations
You may request deletion of your personal data at any time (see “Your Rights” below).
7. Your Rights (Under GDPR and Other Laws)
If you are located in the EU/EEA or similar jurisdictions, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw your consent at any time
- Object to or restrict processing of your data
- Lodge a complaint with a data protection authority
To exercise any of these rights, please contact us at SFL@Mercer-Trans.com
8. Cookies and Tracking Technologies
Our website uses cookies to:
- Analyze website traffic and usage
- Improve functionality and content
- Remember your preferences for future visits
You may adjust your browser settings to disable cookies, but some features of the site may not function properly.
9. Data Security
We implement reasonable technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction.
However, no online transmission or storage is 100% secure. Use of this site is at your own risk.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of those sites before submitting any information.
11. Children’s Privacy
This website is not intended for use by children under the age of 16. We do not knowingly collect personal data from children.
12. Changes to This Policy
We may update this Privacy Policy occasionally to reflect legal or operational changes. When we do, the updated policy will be posted on this page with the new effective date.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Mercer Transportation SFL, LLC
513 US Hwy 1, Suite 223
North Palm Beach, FL 33408
Email: SFL@Mercer-Trans.com